Hi guys. I’m Helen, the founder of The Little Posy Co., and this is our brand new blog where we’ll be sharing with you a little more about us, the business and, most importantly, the flowers. Please follow along!
For our first post I thought I’d tell you a bit about me and how I came to start The Little Posy Co., an online flower delivery business, which is now delivering hundreds of posies around Perth each week and has just launched a sister branch in Brisbane.
I studied journalism and worked in newspapers in London, Sydney and New York for eight years before deciding a change of scene was in order. While I had thoroughly enjoyed my time as a reporter, I was becoming disillusioned with the changing industry and decided it was no longer what I wanted to do for the rest of my life. I was also ready to move home to Perth for some long overdue family time.
That’s when the idea for The Little Posy Co. came about. I had always loved flowers, and thought Perth was crying out for a more affordable, yet also more beautiful and unique option than was being offered by many traditional florists at the time. The convenience of online ordering and the simplicity of one style of bouquet a day would also be refreshing, I thought.
To train up, I thought I’d make the most of being in New York – a city with one of the world’s most abundant flower districts. I got in touch with a few of my favourite florists on Instagram and offered to work for free. I was lucky enough to intern at Pretty Streets Botanicals in Brooklyn where I learned so much about growing, processing, arranging and caring for flowers as well as going to the flower market; and I developed my own aesthetic.
Armed with this newfound knowledge, I packed up my apartment and got on a plane at JFK airport to Perth, ready to start my little business.